Attitudes of Czech inhabitants towards public opinion polls. (CZ.1.02.2013.221.009)

The main objective of this project is the identification and characterization of attitudes and approaches of the Czech population to public opinion polls.

Current outputs of this project are described below and are availabile to free download but only in czech language. Data published in this report is based on a sample of the Czech population that was selected by quota sampling; 1,013 face-to-face interviews were conducted.

 

LEAFLETS

Ways of utilizing public opinion polls from respondents´ perspective

Leaflet identifies the attitudes toward research findings utilization. Furthermore, appraisal of respondents´motivations for conducting opinion polls is presented together with the expectation of how research results will be used by public bodies.

Factors affecting participation in public opinion polls

Results show the influence of selected factors on decision-making concerning the participation in public opinion polls, the importance of interviewers during field work and information required by respondents before the interview starts.

Perception of selected characteristics of public opinion polls

Results introduce selected features of public opinion polls which may affect the results utilization and the attitudes of the public to the research. This leaflet identifies attitudes regarding the credibility, utility, complexity and validity of public opinion polls results in addition to the concerns of personal data misuse.

Interest in public opinion polls among Czech Republic inhabitants

Leaflet identifies the preferred communication channels for informing the Czech inhabitants about the research results, and information describing the methodology of conducted polls in which the general public is interested.

POPULARIZING ARTICLES

Interest of Czech inhabitants in results of public opinion polls

Article describes the interest of Czech inhabitants in public opinion poll results. It also characterizes the types of individuals who are interested in searching for the results of public opinion polls. Among the presented results there are also the reasons and motivations of inhabitants for the research results monitoring.

Effect of selected factors on participation in public opinion polls

Article describes selected factors that may affect a citizen’s participation in public opinion polls. Furthermore, It analyzes the form of involvement in public opinion polls. Special attention is paid to the role of interviewers who are an important factor affecting the response rate, as well as the data quality and other characteristics of conducted researches.

Usefulness of public opinion polls results

Article illustrates how the Czech inhabitants evaluate the importance and usefulness of public opinion polls results. It also expresses the level of importance that citizens attach to the results. In addition, the article focuses on respondents’ appraisal of subjects that have the biggest benefit from conducted public opinion polls.

Respondents’ willingness to answer personal questions

The article informs about the degree of Czech citizens’ willingness to answer personal questions and/or their willingness to give true answers to such questions. Differences were furthermore examined based on age, completed education, family status, size of municipality of residence, household income and political preferences.

Information regarded by respondents as private or personal

The article describes to what extent respondents regard selected information as private or personal. It points to problematic aspects that should be kept in mind in population research. The focus of attention is the information on age, height and weight, health, address, amount of pay, sexual and political preferences, religion, family status, education, profession and nationality.

POSTER

Research on public opinion polls

Poster expresses the attitudes of the Czech population to public opinion polls and the extent of participation in these surveys. The poster focuses on public interest in public opinion poll participation, on the level of interest in public opinion polls results, on attitudes towards results utilization and, finally, on the experience of the Czech population with participation in such polls.

SOFTWARE

Application for evaluation of respondent´s social desirability

Software enables to perform detailed analysis of respondents´ answers based on a set of more than 30 specific indicators/stimuli and to determine the likelihood that the tested individual will present the social desirable (and therefore biased) answers. The software is suitable for researchers and evaluators conducting in-depth interviews, however its usability is much broader. Application contains additional data from baseline survey that enable the proper interpretation of the final scores.

 

 

Evaluation of Social Campaign Effectiveness. (CZ.1.06.2014.221.028)

The main objective of the project is to analyze currently used methodological approaches for evaluating the effectiveness of social campaigns and propose a suitable alternative methodology. Social campaigns are fundamentally different from promoting products or services methods. While differences lie both within the objectives of social campaigns, as well as the communication tools used. These factors imply specificity in the evaluation of their effectiveness; standard technique is not directly applicable.

Current outputs of this project are described below and are availabile to free download but only in czech language. Data published in all outputs are based on a sample of the Czech population that was selected by quota sampling; 1,110 face-to-face interviews were conducted.

 

POPULARIZING ARTICLES

Educational initiatives in the prevention of skin cancer

Article informs about the Czech citizens’ trust in the efficiency of campaigns. It identifies the Czech citizens’ opinions on the efficacy of campaigns aimed at reducing the incidence of skin cancer among the population and on their involvement in campaigns aimed at preventing skin cancer. Differences are examined from the viewpoint of gender and education as well as risk exposure (sun tanning, smoking).

Perceptions of skin cancer education campaigns among Czech citizens

Data analysis focuses primarily on the Czech citizens’ perception of educational campaigns aimed at reducing the incidence of skin cancer among the population. It describes the level of melanoma awareness, the level of awareness of educational projects and the degree of willingness to take part in at least one educational project. It also points to the correlation between the level of problem awareness and event knowledge and the degree of willingness to participate.

Perception of skin cancer among persons exposed to risk factors

The study identifies the perception of the risk of cancer in persons exposed to risk factors, illustrating the efficiency of educational campaigns aimed at reducing the incidence of skin cancer among the population. It describes the difference in the perceptions of skin cancer risk among people who received suntan and sunburns, people who used solar baths or smoked and people who were not exposed to the above risks.

Perception of skin cancer risk among men aged over 50 and women aged below 30

The study identifies the perception of skin cancer risk in the groups that, according to physicians, have recently exhibited increased skin cancer incidence, illustrating the effect of educational campaigns targeted at reducing the incidence of melanoma among the population. It describes the perception of skin cancer risk among men aged over 50 and women aged below 30, pointing out the difference in the perception in these groups and in the population as a whole.

SOFTWARE 

Application for educational campaigns Evaluation

A software application measures the impact of educational campaigns on the behaviour and attitudes of Czech citizens. The impact is presented using the educational campaign impact index, which is based on the assessment of perception of the efficiency of a specific educational campaign and determining the degree of the individual’s participation in that campaign.