The main objective of this project is to evaluate the effect of selected social conditions for the development of fair trade in the Czech Republic. The aim of the project is to determine the main factors affecting public interest in fair trade products and to expand data on shopping behavior and purchasing preferences regarding the fair trade products
Current outputs of this project are described below and are availabile to free download but only in czech language. Results published in all outputs are based on a sample of the Czech population that was selected by quota sampling; 1,188 face-to-face interviews were conducted.
Selected determinants of fairtrade products purchase
Research results present the typical approaches of the Czech population to fairtrade products purchase. It also provides data on the parameters of fairtrade products purchase (such as place of purchase, type of purchased products, purchase frequency and monthly spending for these products). Primary motivations and barriers of fairtrade products purchase are also identified.
Awareness of fair trade
Presented results provide information on spontaneous awareness of fairtrade products and on the perception of principles of fair trade among the general public. In addition, this leaflet identifies the recognition of selected characteristics and properties of these products and describes consumers´ reflection of the methods of fairtrade products identification.
Conditions for fair trade development in the Czech Republic
The results identify and characterize attitudes toward the distinct features of fair trade products; an overview of these attitudes is used for estimation of furthermore development of consumer interest in fair trade products in Czech Republic. Further, the presented results characterize the selected reasons for fair trade products purchase. Specific topic is the willingness to pay a higher price for fair trade products.
Preferences and attitudes of the Czech inhabitants toward fair trade
Presented results are concerned with the preferences and attitudes of the Czech population to fair trade. Attention is paid to the confrontation of fairtrade and conventional products in purchasing behavior which is supplemented by specific reasons why customers prefer fairtrade products. Results also present the attitudes of respondents to fair trade. Finally, attitudes of the population on selected measures aimed at supporting the interests of fairtrade products are identified.
Research results present the analysis of awareness, knowledge and attitudes associated with the FAIRTRADE mark. Other symbols that consumers may encounter during a purchase are also evaluated and presented. In this regard, attention is focused on brands such as EŠV, BIO and Oxfam. Data on declared recognition, estimation of brand importance and value specification is available for all of these symbols.
Different consumer motivation for purchasing Fair Trade products
The article describes consumer attitudes to purchasing Fair Trade products. It describes the varying motivation that leads consumer groups interested in such products to purchase them.
Czech citizens´ interest in the origins of the goods purchased
The main topic of the article is the extent to which consumers are interested in the origins of the goods they purchase, which constitute one of the characteristics of Fair Trade products. The analysis identifies several respondent groups differing by the intensity of their interest in the origins of the Fair Trade products they purchase.
Knowledge of the FAIRTRADE certification mark
The main topic of the article is the knowledge of the FAIR TRADE certification mark among Czech citizens determined based on the familiarity with the symbol included in the FAIR TRADE mark. Top-of-mind properties that respondents attribute to products labelled with the mark were also considered.
SPECIALIZED MAP WITH EXPERT CONTENT
Perceived density of outlets selling the fairtrade products
This specialized map presents comprehensive graphic information about regional differences in the density of fairtrade product outlets and in purchasing interest expressed by the customers in all regions of the Czech Republic. Regional segmentation is based on a set of available data suggesting the potential for further development of the network of places of fairtrade products purchase.
Results represent a review of key issues concerning fairtrade products and their purchase and show the current position of fair trade in the Czech Republic. Specifically, the attitudes of the Czech population to fair trade, fairtrade product perceptions, purchase behavior in relation to fairtrade products and fairtrade preferences of inhabitants of the Czech Republic are presented.
The main objective of the project is to evaluate the effect of selected social conditions for the development of fair trade in the Czech Republic, to determine the main factors affecting the public interest in fairtrade products, to expand the data on shopping behavior and purchasing preferences regarding fairtrade products and to assess the price sensitivity of key consumer segments.
Current outputs of this project are described below and are availabile to free download but only in czech language. Data presented in this report are based on a sample of the Czech population that was selected by quota sampling; 1,327 face-to-face interviews were conducted.
Character of Fair Trade products
Article informs about the selected characteristics that Czech citizens spontaneously attribute to Fair Trade products. The data analysis identifies three groups of characteristics that Czech citizens reflect on most frequently (the way the products are traded, their origin and their production).
Measures encouraging Czech citizens´ interest in Fair Trade products
This article presents the measures that, in Czech citizens’ opinion, may encourage interest in Fair Trade products. The data analysis has identified several measures usable e.g. in the planning of the further development of the Fair Trade concept.
Fair trade – individual’s influence on third countries´ situation
The data analysis results illustrate the Czech citizens’ attitude to the various aspects of a global society, which include the influence of an individual on the situation in emerging countries. The attitude was determined using an overall evaluation of statements focused on the respondents’ estimate of the amount of an individual’s influence over the various aspects of globalisation in emerging countries.
SPECIALIZED MAP WITH EXPERT CONTENT
Interest of Czech inhabitants in fairtrade products
This specialized map presents regional differences in awareness of fairtrade mark. Besides the analysis of regional differences in awareness, the differences in reported purchase of products labeled by this mark are presented as well. Key information presented in the form of a specialized map is followed by an analysis that compares awareness and declared purchases of fairtrade products in particular regions of the Czech Republic. Conclusions based on the relevant data describe the interest of inhabitants in faitrade products.
Interest of Czech inhabitants in Environmentally Friendly Products
This specialized map presents regional differences in awareness of “Environmentally Friendly Product” mark. Besides the analysis of regional differences in awareness, the differences in reported purchases of the products branded with Environmentally Friendly Product label are presented as well. The key information presented in the form of a specialized map is followed by an analysis that compares awareness and declared purchases of Environmentally Friendly Products in particular regions of the Czech Republic.
Interest of Czech inhabitants in products with KLASA label
This specialized map presents regional differences in awareness of “KLASA” brand. Besides the analysis of regional differences in awareness, differences in the purchase of labeled products are presented as well. Key information presented in the form of a specialized map is followed by an analysis that compares awareness and declared purchases of products with the KLASA label in particular regions of the Czech Republic. Conclusions based on the relevant data describe the interest of inhabitants in KLASA branded products.
The main purpose of the project is to collect information on the purchase of Fairtrade products in the Czech Republic. The project builds on the fair trade projects of the years 2011 and 2014, which mainly focused on awareness and attitudes towards fairtrade products. These findings are supplemented by current data and further expanded. In more detail, the project addresses the specific characteristics of Fairtrade customers and their purchasing preferences. Depending on preferred products, consumers are also evaluating for socio-demographic and attitude characteristics, such as opinion leadership and cosmopolitanism.
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